Recently, my good friend and NFC LP, Seth Levine, wrote a blog post on resilience. In his post, he argues that resilience is the most important attribute to entrepreneurial success.
At NFC, we agree. Moreover, our logo is inspired by the challenged path to success that often feels more Sisyphean than linear.
The image below - what people think success looks like vs what it really looks like - is the inspiration for our logo and at the heart of our appreciation and respect for the start up journey.
Here is our logo?
The icon in our logo is a tribute to both the mountains that we call home and the challenged journey requiring grit and persistence that is the path to success. The summit is normally never achieved without a dip(s) that questions the character, strategy, and sanity of the climber.
Here's to resilient entrepreneurs and the companies and culture of grit and persistence that are born in their image. Thanks, Seth, for the post.